Green Olympic sponsors: General Electric

“On television the Olympics looks like an athletic event, but on location it’s a big business convention,” says president of a brand research firm to the New York Times, explaining why corporations are putting so much money into the 2008 games.
Sponsoring the Olympics is a long-term, expensive deal for companies, but they do it because [...]

WWF China and the Olympics

I received a message from Xiaowei Su, the Project Coordinator for WWF China’s Go for Gold campaign, an initiative targeted at encouraging Olympic athletes, National Olympic committees (NOC), and individual tourists to offset the carbon emission from their Olympic air travel before the Beijing Games.
Please be sure to check out these Web sites, according to [...]

You Say What? Green Olympics Lingo in China

It’s in broken English, but still a good overview of the 2008 Beijing Olympics plan for Social Responsibility, Citizen Consciousness, Human Estate, and Green Industry.

Access via Sina.com
Best Social Responsibility (one piece)
Explanation:
1) The winner should not only take care of underprivileged people and show enthusiasm for philanthropy, but also promote the development of a harmonious [...]