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Green Olympic sponsor: ExxonMobil
I’ve been watching Olympics coverage on NBC like a fiend. It’s an addiction. Those dramatic intros, that heart-pulsing music, those bite-size pieces of sports footage and that occasionally dorky commentary by Bob Costas–it’s pure entertainment. And let’s face it, I have Phelps Phever. I even friended him on Facebook.
And those commercials! I practically shed a [...]
Green Olympic sponsors: General Electric
“On television the Olympics looks like an athletic event, but on location it’s a big business convention,” says president of a brand research firm to the New York Times, explaining why corporations are putting so much money into the 2008 games.
Sponsoring the Olympics is a long-term, expensive deal for companies, but they do it because [...]
Ecomagination and Environmental Laws Make Money for GE in China
Big money, big change: General Electric pushes for environmental laws and revs up Ecomagination in China
The Wall Street Journal recently hosted a special event, ECO:nomics: Creating Environmental Capital, that focuses on a “CEO-level view of the rapidly developing relationship between the environment and the bottom line.” Program participant Jeffrey Immelt, chairman and CEO of [...]
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