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Green Olympic Sponsors: Coca-Cola…going blue?
There isn’t a blog out there who hasn’t reminded us that green is the color of money and trees, can be turned to ‘gold,’ or found in ‘red’ China.
Green isn’t enough anymore, though, because now we have a new color scheme to overuse—blue, like the color of water. Coco-Cola, and other companies, like General Electric, [...]
China NPOs and companies offset carbon footprint in Inner Mongolia
(Image via Small Worlds Magazine)
We are all bombarded with information about our “footprint” and how big and bad it is. But what exactly are we supposed to be doing with this information in China, a country where “green” can be few and far between?
Two groups, Shanghai Roots & Shoots and SCMC, a Coca-Cola vendor, are [...]
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