ResponsibleChina.com: Environmental sustainability, corporate social responsibility and social entrepreneurship in China.

Green Olympic Sponsors: Coca-Cola…going blue?

By Sophia Mendelsohn ⋅ July 18, 2008 ⋅ 4 comments

There isn’t a blog out there who hasn’t reminded us that green is the color of money and trees, can be turned to ‘gold,’ or found in ‘red’ China.
Green isn’t enough anymore, though, because now we have a new color scheme to overuse—blue, like the color of water. Coco-Cola, and other companies, like General Electric, [...]

Green Olympic sponsors: General Electric

By Sophia Mendelsohn ⋅ July 9, 2008 ⋅ One comment

“On television the Olympics looks like an athletic event, but on location it’s a big business convention,” says president of a brand research firm to the New York Times, explaining why corporations are putting so much money into the 2008 games.
Sponsoring the Olympics is a long-term, expensive deal for companies, but they do it because [...]

Bambu hatches idea for NEST collective

By Erica Schlaikjer ⋅ May 30, 2008 ⋅ Post a comment

Check out my recent post on WorldChanging.com about the NEST collective, co-founded by Jeff Delkin and Rachel Speth of bambu, a renewable bamboo kitchenware and utensils company based in Shanghai. Stay tuned for an upcoming ResponsibleChina podcast about bambu’s vision of “responsible manufacturing.”
Proudly Made in China: NEST collective
WorldChanging Team
May 27, 2008
A group of foreigners doing [...]

China NPOs and companies offset carbon footprint in Inner Mongolia

By Sophia Mendelsohn ⋅ May 7, 2008 ⋅ Post a comment

(Image via Small Worlds Magazine)
We are all bombarded with information about our “footprint” and how big and bad it is. But what exactly are we supposed to be doing with this information in China, a country where “green” can be few and far between?
Two groups, Shanghai Roots & Shoots and SCMC, a Coca-Cola vendor, are [...]

Boston College Center for Corporate Citizenship: Why China Will Define the Future

By Sophia Mendelsohn ⋅ March 31, 2008 ⋅ One comment

Christopher C. Pinney, director of executive education for the Boston College Center for Corporate Citizenship, recently wrote about his CSR-focused trip to China, in “Why China Will Define the Future Corporate Citizenship.” He argues that China needs to continue to embrace corporate social responsibility to solve some of the biggest problems facing the country and [...]